“Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.” So how can beginners stand out on Twitter ?
These statistics highlight the advantages and disadvantages of Twitter. But do not despair, I’m here to help. Twitter is an extremely noisy space, you may find it hard to stand out and get your tweets seen by your target market. However, it doesn’t have to be that way. With a little effort and knowhow, you can increase your engagement and start generating leads in a very short amount of time, and you don’t need to have many followers or any funding to do that, all you need is the correct approach and know what tools to use.
IT’S FREE AND IT’S INSTANT.
You can reach just about any audience on the social network. However, where most people go wrong on twitter is that they just post tweets out there in the hope that one of their followers may see it and engage with them by replying, visiting their website or retweeting. STOP RIGHT NOW! You need to show your message to the right audience in order for it to be effective. The more accurately you choose your audience, the more effective your tweet will be. You can do this in a few different ways.
- Twitter List
- Targeting Influencers
- Finding your niche
- Using Twitter chats
- Taking part in online seminars
- Tweet at the correct times
- Measure what’s working and what’s not
- Analyse your audience
INCREASE YOUR ENGAGEMENT TODAY BY 313%
If you’re even a bit creative or visual, you’ve already got serious advantages over your competition. Why? Because Twitter users love images and believe it or not, it appears that only larger more established companies use them regularly. If you’re creative with your marketing, you more than likely already have a ton of ready made tweets saved on your desktop, you just didn’t know it.
By identifying which visuals drive the most engagement, you’ll have a better understanding of the content your followers want to see. You then analyse your engagement through your twitter dashboard, discover when your followers are online (both free tools) and target your efforts. Using graphics and images is just one easy way you can start to increase your engagement today, there is lots more tips that you can apply to your marketing strategy.
SOCIAL ENGAGEMENT IS THE NEW SEO
Any marketer will tell you that it’s no longer just about creating the perfect add or having the perfectly optimised website, of course it’s essential, but it’s only the start. Ongoing SEO is now clearly about micro moments and engagements. And that’s exactly where you need to focus your efforts.
LEARN MORE ABOUT HOW TO TARGET & WHAT TOOLS TO USE
I’m afraid there is no quick answers to it. Every business will be different and benefit from using Twitter in their own unique approach. However, with some time and practise and the correct knowhow you can start to drive and convert a lot more traffic and that’s why I’m proposing a dedicated Twitter hour, to do just that. I plan to show you exactly how to do this and help you make Twitter work for your brand or product.
During this weekly networking hour, as well as learning how to use the basics of Twitter we will be discussing better methods of how to stand out in a crowd, we will be conducting exercises to put all of the above points I mentioned into practice, so that it’s not just theory, but something that you’re actively working at. I’ll be sharing with you key tools, tips, tricks and techniques on how to use twitter effectively. You will be learning about free resources that exist and given the opportunity to ask those specific questions in a friendly environment.
If this sounds like music to your ears and you want to become part of this new and exciting Twitter hour and start driving traffic to your site as well as learn to engage your audience , start today by filling out this survey and help form the group.