IMPROVING YOUR MARKETING & WEB PRESENCE USING GOOGLE ANALYTICS

As mentioned elsewhere on the site Google analytics is a free tool, that you may have already set up. The service I provide is for anyone that may not know how to use the tool and how to read and extract the data which is specifically valuable to their own given business or service, to improve their marketing and web presence. In many cases it could simply be a case that you also don’t have the time to do this.

However it is an extremely powerful tool, that is necessary to evaluate and improve your search engine optimisation (SEO), organic and paid traffic, and realistically no website should be without it. Using analytics properly can help us determine which campaigns you are running are converting to customers, where your site is excelling and where it’s letting you down, and many other factors such as, areas in the market you hadn’t possibly considered targeting amongst other things.

At the beginning especially, it is absolutely essential that you also book some consultations, so that we can analyse the data together and tweak what information we need to extract from the analytics reports and judge what changes need to be made to the website and campaigns you are running.

DRIVE MORE TRAFFIC, THE RIGHT WAY TO DO SEO

Although setting up analytics is a fairly fast process and we can start retrieving data immediately, it will take time to implement all the various changes and to see how this is affecting your data, so six months is the minimum amount of time I give to start seeing improvements, provided further actions are taken based on the information we have gathered.

BASIC ANALYTICS
€ 300.00 monthly
WEBSITE PERFORMANCE REPORTS INCLUDE :
Bounce rates
New vs Returning visitors
Organic vs paid traffic
Geographic Report
Pages performing the best
Pages performing poorly
Where visitors are coming from
6 Month min Contract
 
 
ADVANCED ANALYTICS
STARTING AT € 550.00 monthly
WEBSITE PERFORMANCE REPORTS INCLUDE :
Bounce rates
New vs Returning visitors
Organic vs paid traffic
Geographic Report
Pages performing the best
Pages performing poorly
Where visitors are coming from
Setting up of sales funnels
Custom Reports
6 Month min Contract
CONSULTATION
€ 200.00
2 hour consultation
Detailed look at your web presence
Pre consultation questionnaire
Advice on necessary steps to take next
 
 
 
 
 
 
 
Consultations are carried out either over the phone or online using screen sharing software.
Usually speaking, one consultation per month covers a detailed look at the analytics report. As time goes on, you will start to pick up what the different breakdowns mean and what actions could be carried out to fix or advance your web presence in the different areas. Usually at that stage consultations can be every two or three months, depending on what you are comfortable with.
Yes, but if you require my services or advice outside of our given package and allocated consultation slots, I charge € 45.00 per half hour. The reason for this charge is that if I take time out of my schedule, it means I have to work extra late, because I’m now running behind on another clients work. Simple. If you were a dentist I doubt you wouldn’t charge for an emergency extraction and only expect to be paid for routine fillings. Right?
Yes, I take a 50% deposit of the total package price upfront and the rest can be paid in monthly instalments. So for example, on the basic package, you pay € 900.00 upfront and the remainder in 5 € 180.00 monthly instalments.